What every lead looks like inside a pack
This is a condensed version of a full Xentro Engine audit report. Every lead delivered to you includes all sections shown below.
Example audit report
Business details
Overall health score
38 / 100
This site has significant, fixable problems across multiple audit categories. The business is actively losing online enquiries to competitors with better-optimised web presences.
D — Poor (score 0–49)Category breakdown
No canonical tags. Missing structured data. Robots.txt not configured. No sitemap submitted.
Google Business Profile exists but is unclaimed. No NAP schema. No local citations found. No reviews integration.
Title tag present but not optimised. No meta descriptions on 4 of 5 pages. Heading structure inconsistent. Service pages thin (<200 words).
No Google Analytics detected. No tag manager. No conversion tracking on the contact form.
Homepage copy is clear but generic. Service pages exist but lack specifics. No blog or trust content. No case studies or before/after photography.
Site is technically mobile-responsive but loads slowly on mobile. Phone number not click-to-call. Contact form buried on a separate page with no confirmation message.
Lighthouse scores (mobile)
Scores run on mobile. Page load time: 8.4 seconds. First Contentful Paint: 5.1s. Images not compressed. No lazy loading.
Top 3 weaknesses flagged
Unclaimed Google Business Profile
The GBP exists in Google's index but has not been claimed or verified by the business. No reviews, no posts, no opening hours, no service area defined. Competitors in the S1 postcode area have 40+ reviews and complete profiles.
No meta descriptions across key pages
4 of 5 indexed pages have no meta description. Google is auto-generating snippets from body text, resulting in unhelpful search previews that reduce click-through. This is a quick win: 30–60 minutes to fix, meaningful impact on organic CTR.
8.4-second mobile page load
Site loads in 8.4 seconds on a standard 4G connection. Industry benchmark for service businesses is under 3 seconds. Primary causes: uncompressed hero image (2.3 MB), render-blocking scripts, no CDN. Directly impacts bounce rate and Google's Core Web Vitals score.
Recommended service to pitch
Local SEO + full web rebuild
The site needs both a technical and content overhaul. Local SEO (GBP claim, NAP schema, citation building) is the fastest path to visible results. A web rebuild would address performance, UX, and on-page issues simultaneously. Estimated project value in this market: £2,500–£6,000.
Example outreach hook
This hook is generated from the specific data in this audit, not from a template. Every lead in your pack gets its own hook.
Every lead in your pack looks like this
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